your words are your brand
Here’s the thing.
You love what you do, and you’re great at it. You’re also a human being with values, feelings, and goals.
Your words define who you are. Language shapes how you’re perceived, who you attract, and who you don’t. Do you talk about yourself in a way that’s professional and human?
What are you sharing with the world—and what are you holding back?
Words are our chance to connect with people: they educate, persuade, entertain, and delight. The language we associate with ourselves influences how the world perceives us.
let’s talk
who I am: a writer and creative-type with a corporate resume
I’m the rare left-plus-right-brained, logical and emotional thinker who can translate ‘corporate’ to ‘human’.
I help give brands a soul, working collaboratively to translate your unique value, experience, and goals into a story that invites people in and fosters connection.
“Liz has an uncanny ability to pair practicality with highlighting the exact things that make you YOU. Add that skill to a funny, confidence-inspiring person, and you’ve got a great partner for any situation that requires soulful expression with a good dose of cheeky! I can’t wait to work with Liz again. ”
who, what, why
I ask the right questions to help people find the right words to talk about themselves and the companies and brands they represent.
Together, we create a narrative that translates the “who”, the “what”, and the “why” into a memorable, impactful story.
How? And why?
Human connection is what messaging is all about. The better we can articulate our value, the better our professional lives become. When we are encouraged to become the best version of ourselves, it leads to meaningful partnerships and better business. Humanizing ourselves at work (and in our professional messaging) creates connections and invites people into our story.
Words matter. Language shapes the direction of our lives. The words we choose for ourselves affect how others perceive us—and how we perceive ourselves.