What's Vulnerability Got to Do With It?

Back in January, I wrote about vulnerability and work, and the post sparked some great conversations with my friends and colleagues. Vulnerability was a key theme in my Social Media Week presentation as well, with some key quotes and research from the preeminent vulnerability researcher and all-around badass Texas woman, Brené Brown.

The more I learn about writing and entrepreneurship, it’s clear to me that storytelling and communication are the keys to success in any pursuit. Employability is less about a fixed set of skills and more about a capacity for learning and growth: how well can you connect the dots in your mind — and then communicate those connections? How good a problem solver are you? As I’ve shared in every talk I’ve given as a self-employed person, you can’t be a halfway decent writer unless you’re willing to get vulnerable, think deeply, read frequently, and listen constantly.

As a writer who works to help others find and articulate their truth, I do my best to practice what I preach: getting vulnerable about my struggles and shortcomings in my own writing to encourage others to do the same. In my writing for Pass/Fail, I’ve unpacked some deeply rooted personal stuff, and in so doing, I learned a crucial lesson: that vulnerability is learning; it’s the gray area we all live in when we’re just trying to get from point A to point B. Vulnerability is just like curiosity: it’s more of a practice than a state of mind.

Curiosity also helps us become more vulnerable: asking “yeah, but why?” about our own beliefs and choices will ultimately lead us closer to our own truth. For me as it relates to work, the further I veered from my truth, the more miserable I became. When I was in the corporate sector, I was earning more money than I needed, but it was never enough to distract me from the fact that I was fundamentally unhappy and unfulfilled in the work I was doing, a truth that took me years to fully acknowledge. (Related: if you’re someone who’s able to compartmentalize your life and become a completely different person at work than you are at home, good on you, but I can’t do it. Chalk it up to personality type, but I need to be doing work I legitimately believe in for people I care about or I just can’t be happy.)

We can’t be afraid to find and say the words we want to say; to be vulnerable and speak our truths without shame or fear of retribution. Finding human-centered work that we can believe in is the best we can hope for in our professional lives: work that is based around the thing that makes us unique, helpful, and fully human (enter: workplace actualization). In any company I’ve worked for and in any role I’ve ever had, the people have always been the best part, and in acknowledging this truth through getting curious and vulnerable about my search for meaning in the work that I do, it led me to the work I do now. Communication forms the connective tissue that underpins my “why”: I believe in the power of language and in its ability to change the world, and in my work, I help to unlock this power for others.

So what’s vulnerability got to do with it? Well, everything. As I’ve gotten older, I’ve realized that the more open we are, the more the world opens itself to us. (We get what we give: it’s just like the New Radicals said!) This is why I write this blog for my business: to share openly and vulnerably so that others might benefit and share more of themselves. So thank you, kind readers, for your support and encouragement in my ongoing vulnerability practice. I hope this inspires you to share more of yourself and become more vulnerable in all facets of life.

(The image for this post is from Jeff Tweedy’s memoir and was an unexpected delight to read: he tells his story so openly and beautifully, and I learned so much about a musician whom I knew nothing about going in. Many thanks to my pal Bobby for lending it to me!)

How To Use Social Media to Tell Your Story

“Stories are just data with a soul.” -Brené Brown

If you follow me on Instagram, you know that this past week was a flurry of activity for me. On Wednesday night, I helped professionals with their bios alongside fellow writer Jess Hagemann for a Creatives Meet Business event dedicated to polishing our profiles: headshots, personal style ideas from Greer Image Consulting, personal brand advice from PitchATX, social media tips from The Content Plug, plus food and drinks in an incredible venue. It all added up to a value-packed evening of connecting with awesome people and getting them to the next level in their careers!

The following morning, I presented at Social Media Week Austin, the local iteration of an international annual event. My talk was titled ‘Who Are You? Using Business Principles to Tell Your Story’ and in my session, I led attendees in a step-by-step approach to constructing a personal narrative on social media. We discussed tone, why-based messaging, and vulnerability (Brené Brown’s research factored heavily in my presentation, naturally, as did Elaine Benes) as keys to successful storytelling on social media.

I guided the audience through the four steps of storytelling on social media:

  • Assess: know your audience; know your inputs (data points, facts, and key takeaways)

  • Educate: respect your reader; add value; integrate data into a narrative

  • Collaborate: our stories don’t happen in a vacuum, so we share our stories and get feedback

  • Iterate: get peer and audience feedback, then make adjustments to your message

This isn’t a ‘one and done’ process, but a continuous cycle to apply to the messages and stories we share both on and offline. When we regularly evaluate and measure the impact our message has on its intended audience (the LinkedIn SSI score is my current favorite social media analytical tool), we can make incremental improvements to the story we’re telling and ensure we’re sharing a unified message across all channels and formats, from longform blog posts to status updates to microcopy on our website.

personal versus professional tone on social media channels

Modulating tone across social media channels is crucial (and also the easiest thing to adjust): what we share (and how we share it) on Facebook may differ greatly from how we use Instagram or LinkedIn. The graphic above is an illustration of how I personally use social media: Facebook has always been a personal venue and LinkedIn is strictly professional, whereas my Instagram is a blend of both. Establishing how you use various social media platforms will help you write and tell your story with a unified message in a venue-appropriate tone (enter: LinkedIn is not Facebook).

Of all the information I presented in my Social Media Week talk, the most important has to do with the Brené Brown quote preceding this post: stories are just data with a soul, and remembering this is the key to getting our message to land with our audience. Stories are memorable when they employ emotion: when we as the reader or listener are able to empathize and find ourselves in the narrative being shared, we are much more inclined to recall the data points embedded within the story. Knowing how to mix feelings with data in a compelling way is the magic formula for effective storytelling — and the secret to social media.

(Want to see my whole Social Media Week presentation? Reach out and I’ll send you my slide deck! And the photo on this post is by Ashlee Newman Photography at the Polish Your Profile event: check her out if you need event photography in the Austin area.)

Is Art Work?

As a writer, I get asked about my work a lot more than I ever did when I was in corporate roles. I suppose my life now is a lot more unpredictable and varied than it was when I worked in an office, but you might be surprised at how unglamorous self-employment usually looks (any other freelancers out there have ‘pajamas all day’ days, or is that just me?)

Mundanity aside, I really love what I do: helping others find the right words to tell their stories, while working on my own stories that I want to put out into the world. Because I write for various needs and outlets, I’m frequently switching gears: researching for a client, editing a different project, then setting aside time to work on a personal essay. Writing is my work, but it’s also my art; my means of creative expression and connection.

It begs the question: is art work?

Art’s place in the world is finally starting to get its due: with STEM becoming STEAM, art is being recognized as crucial to a well-rounded education. When it comes to work, many of us are at the end of our ropes: recent writeups on burnout (particularly among my generation) have sparked honest conversations about work, boundaries, and happiness — and that we can (and should!) expect all three of these in our jobs.

Finding what makes us truly happy is a big step to finding fulfillment in the work we do. For me, I’m happiest when I feel indispensible; when I’m a part of something greater than myself. It’s probably why I’ve never really had a problem working on teams, or working for someone else. I’m an Enneagram type 2: The Helper (if I’ve ever been unnecessarily helpful to you, my bad. It’s The Helper coming out.) I also recently had a breakthrough that I need to be doing work that I’m emotionally invested in, and compartmentalizing my life such that I become a different person at work than I am at home just isn’t an option for me.

How I feel about my work matters to me, but is irrelevant to the world at large: the thing is, work is work. The fact that I enjoy what I do and find personal fulfillment in it helps me create better work overall. Some of my favorite things I’ve ever written are things I didn’t get paid to write (examples here and here) but that I wanted to put out there for the sake of art: self-expression and releasing ideas and concepts that I want to discuss.

I would submit that art is some of the most difficult work there is: it involves skill, investment of time and resources, and accessing emotions to create from an honest space. Art is vulnerable in that it invites others to see (and judge) our values and our point of view. Framing my art as work (and vice versa) helps me connect with my clients to get at the heart of their message, finding the art in their work and using words as my medium. Because I also write for myself, my work is my art, and I approach it as such.

What are you doing to inject art and creativity into your everyday work?

(The photo in the caption for this post is a snippet of the cheeky ‘Map of Barton Springs’ that Corey Carbo and I collaborated on last summer: posters are available for purchase in her shop here!)

Where Vulnerability and Work Intersect

Vulnerability as a concept is getting some good PR these days, and I for one am thrilled about it. Brené Brown’s research on authenticity, shame, and vulnerability has opened our eyes to the power of understanding one’s innermost thoughts, feelings, and fears, and it’s fundamentally changing the way we do business.

Coming from an HR background, hearing the phrase “vulnerability at work” would have set off alarm bells when I was working in a corporate setting. It’s easy to conflate ‘vulnerability’ with ‘TMI’: what Brown advocates has nothing to do with revealing dark secrets or discussing confidential information that would make an HR manager run in the opposite direction. Vulnerability as Brown defines it is “uncertainty, risk, and emotional exposure”: the opposite of what we’re taught to bring to our work.

In American work culture, vulnerability has been associated with weakness: the archetype of the stoic, take-no-prisoners, there’s-no-crying-in-baseball type of boss is glorified, and leadership and humanity have been viewed as competing ideals. But as the implications of a toxic work environment continue to affect the bottom line, companies can no longer afford to ignore the facts: a culture of intimidation and ‘results-at-any-cost’ isn’t just wrong, it’s bad for business.

My previous post highlighted a core concept of Conscious Capitalism, which seeks to redefine the role that business has in society, reflected through its tagline “elevating humanity through business”. The book’s authors posit that, when we hire someone, we don’t just get a set of skills, experience, and education: we’re hiring a whole human, complete with fears, worries, hopes, and values just like everyone else. When we engage the whole human, people are encouraged and empowered to express themselves and be vulnerable, accessing their creativity and doing meaningful work that contributes to the organization — and creates a sense of self-worth that makes employees stick around.

All business is ultimately about relationships, and employing vulnerability in our messaging and in our day-to-day work is a big step towards elevating business (and work culture) to a manifestation of our own humanity. When we are vulnerable in the workplace and in our work itself, we invite worthiness to the table: Brown calls vulnerability a crucial strength, an invaluable tool to combat the “never enough” culture that pervades workplaces.

For conscious businesses, not only is vulnerability a competitive business advantage, it’s an imperative. As an imperfect human, I am constantly making mistakes and learning from them, both in work and in life. I am proud to say that vulnerability is at the core of my business: allowing myself to be vulnerable and encouraging my clients to do the same is when real magic can happen. Human connection is the “why” behind everything we do, and vulnerability is the key to that connection.

What are you doing to invite vulnerability into your work?

When "Enough" Isn't Enough (and Dealing With Burnout)

In my previous post, I shared that TRUTH is my word for the year. In the interest of committing to radical truth in 2019, here’s an honesty bomb for you: this self-employment/freelancing/small business thing? It’s a totally unglamorous, unpredictable sideshow that involves a lot of hustle and heart. But here’s another radical truth: I wouldn’t want it any other way, at least for now.

Working for one’s self is supposed to be a grind, so they say. As an “old Millenial”, burnout is more than just a mindset: it’s a lifestyle. My generation is defined by multitasking and technology and career changes and more than one financial crisis, so it only makes sense that we suffer from work-related whiplash. Do we pursue work that we love, or try to find fulfillment outside of work? Do we become a specialist or a generalist Further complicating things is the concept of the “deep generalist” : how does one both specialize and generalize, developing a deep understanding of multiple industries and concepts? It never seems like enough, and I know I’m not alone in that feeling.

My generation is leaving corporate America in droves, and it’s because we feel creatively undervalued and overworked, tethered to jobs that are effectively meaningless and, in many cases, misaligned with our personal values. In the 2013 book Conscious Capitalism: Liberating the Heroic Spirit of Business, the authors posit that “conscious businesses”, defined as organizations that are driven by a higher purpose beyond pure profits, are “changing the world by elevating humanity through business”. Conscious businesses engage all stakeholders including leadership, employees, customers, shareholders, and the community at large, as they are all affected by the decisions, activities, and the presence of the business itself.

As a business of one, I’m making a concerted effort to treat myself as a conscious business. This classification of businesses respects all individuals in the business ecosystem, aware that their team members represent more than just a set of skills, experience, and education: when a conscious business hires an employee, they are aware that they’re hiring a complete person, with fears, worries, and feelings that come with being human. I’m able to bring my whole self to work, leveraging my own experiences, ideas, and emotions to do great work for my clients.

Though self-employment comes with its own set of challenges and frustrations, I’m buoyed by the knowledge that what I’m doing truly helps people. The work that I do has inherit worth and adds value to the clients I serve, irrespective of the feelings I might have about the work that I’m doing. Yes, I work for money, but the fact that I enjoy it and derive meaning from the work that I do helps me as an employee and as a business owner — and makes my work the best that it can be.

(The photo caption for this post is a snapshot of the four tenets of Conscious Capitalism. I got a lot out of this book and have been recommending it to everyone I know: it made me think differently about capitalism and its role in our society, and it’s had a profound impact on how I approach my business. Check it out!)

Why I Don't Believe in New Year's Resolutions

You know the tropes: New Year, New You! Begin again in January! With all the catchphrases prodding us to lose weight, get active, and magically become an entirely different person in the new year, one would think that the diet and fitness industry had coopted reinvention itself.

Personally, I think New Year’s resolutions are bunk. In my mind, if something is worth doing, it’s worth doing right now and not waiting for some arbitrary date to proclaim its significance. It’s not that I think that resolving to improve oneself is lame: quite the opposite, actually. But why does our society place so much emphasis on self-improvement only during this time of year?

Years ago, I noticed a trend of choosing a word for the upcoming year. A few blogger friends in my network would write an annual post of their goals and pick a word for the year, and I kind of liked the idea: not necessarily a goal, but a theme to live by for the coming months; a word to guide one’s choices and narrow the focus in the year to come.

For the first time ever, I’m choosing a word for the year. At first, I thought my word should be FOCUS, given my propensity for fleeting excitement over the next bright, shiny object in my purview (I call it “popcorn brain”, wherein kernels just fire at random and you can’t control when another thought will come). But as a friend pointed out, it felt a bit forced. Though I do need help with focusing on the task at hand and not allowing myself to get distracted, I needed a word that felt better; something that I could lean on to bring some clarity and guide me through the tough decisions.

And so it is, my word for 2019: TRUTH. I’ve found that when I’m honest with myself, really, truly honest about my thoughts, feelings, and intentions about whatever it is that I’m wrestling with, the rest comes naturally. Last year, I was forced to reckon with the truth about my work, my physical and mental health, and the idea that these things are interconnected. It led me to the work I’m doing now, and for that, I’m forever grateful.

TRUTH is it: it’s my competitive advantage; my guiding force. In 2019 and beyond, I’m bringing radical honesty to the table. Because I no longer fear getting entirely truthful with myself, I can help others articulate their own truth: clear, honest, and powerful.

Who’s ready for TRUTH in 2019?

How I'm Treating the Holidays This Year

If I’m being honest, the holiday season stresses me out. All the extraneous events, gobs of food and alcohol, the rampant consumerism… there’s a lot to unpack, but it all adds up to tons of pressure around the holidays to have a good time (or at least appear as though you are).

Growing up, my brother and I lived for Christmas: with a break from school, special treats around the house, and the promise of toys and gifts we’d been coveting, it was the best time of the year. But as we grew up and became adults ourselves, it became clear that Christmas, at least the tangible parts, is largely for children, and that grown-ups absorb all the extra stress (and cost) of it all.

But what about the intangibles; the thoughts and feelings we exchange during the holidays? For me, the gifts of the season are love, gratitude, and connection: the important things that mean everything to me now.

2018 has been a wild ride, to say the least: I quit my corporate career, got married, launched a business, and learned more this year than I have probably in the last several years combined. In no particular order, I’d like to thank the following people (via their companies and organizations) for their encouragement and support this year. I’m forever inspired by their work, their words, and their dedication, and I can’t recommend them enough.

Chelsea Francis
Voices of Impact
Stick With It Co.
Foster Thinking
Small Coffee
Teddy V. Patisserie
Whiskey + Pearls
Feel Good, Dress Better
Greer Image Consulting
Laurel Kinney Personal Styling
Ideology Photography
Tim Walker

I’m treating the holidays as an opportunity to express my gratitude; a time to reflect on the gifts I’ve been given this year and enjoy the abundance of the season. As I told a friend not long ago, things certainly aren’t perfect, but damned if they’re not great these days.

Happy holidays, friends: how are you treating the holidays this year?

What Storytelling Does to Your Brain

The word ‘storytelling’ automatically conjures childhood memories: listening intently as grown-ups read us stories and sharing tall tales and jokes with other kids on the playground. ‘Story’, however, doesn’t necessarily mean ‘fiction’; it means ‘narrative’: weaving connected events together in a way that makes an impact with the listener or reader.

Author Ann Handley describes it best in her book Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content: “it’s not so much ‘storytelling’ as it is ‘telling true stories well’”. Choosing your words wisely to tell a relatable, impactful story is undeniably an art, but is there science involved in storytelling as well?

When we sit through a boring slideshow presentation filled with data points, only certain parts of our brains are activated. But when we listen to a story full of descriptive language, powerful metaphors, and personal details, it actually activates our entire brain. Because our minds think in narratives and cause-and-effect relationships constantly, when we hear a story, we associate the information being delivered with our own experiences, thus making it more memorable—and easier to recall later.

The field of marketing should be taking notes on the science of storytelling. Austin-based media and technology guru Paul O’Brien recently shared his thoughts on the topic at a Marketing for Startups event in October, opining that “the ultimate goal of marketing is to make the sales department obsolete”. He pointed to the strength of brands like Apple and Yeti where customers are the brand, lining up for the release of new products and proudly emblazon their cars and clothing with their logos. Because the stories behind these two brands are so strong, the products sell themselves: marketing has replaced sales.

When we tell our own stories, whether it’s the story behind our company, our upbringing, or our everyday lives, it is imperative to remember that our story (and thus our truth) is wholly unique. Telling our story in an authentic way is what makes us memorable.

Remember: it’s your story and people need to hear it!

(And the story behind the photo on this post is simple but sweet: when we got married earlier this year, my husband and I took photos at my favorite place in Austin, Big Top Candy Shop. The colors of the candy, the placement of the bouquet… it tells the story of our wedding in one snapshot. Chelsea Francis took our photos, and I cannot recommend her enough!)

Where I Learned to Be a Public Speaker

We’ve all heard it said: humans’ top three biggest fears are death, loneliness, and public speaking.

Public speaking? On the same list as death?

The thing is, public speaking can be very scary. The prospect of standing on a stage for the world to see and hear us (and judge us) is unnerving at the very least. But as is the case with most everything, practice and repetition makes us better, and public speaking is certainly no exception.

I was never taught the basics of public speaking before I was thrown into the fire to just do it. I shed my fear of speaking in front of a crowd during my years of employee benefits consulting: before my tenure at AmeriBen/IEC Group, I didn’t have any exposure to public speaking aside from school projects. During my time there, I joined Toastmasters and had the opportunity to present at company all-hands meetings. Part of my job was to lead benefits open enrollment meetings for groups of employees from a wide range of industries. I was hired for my Spanish-speaking skills, and I would present in both English and in Spanish: after using all my available brain space to do a presentation in a non-native language, I remember being so relieved to present in English that the nerves were no longer there!

Since my days of leading benefits presentations, I’ve sought out opportunities for public speaking. My last corporate role with Oracle was giving software demos and presentations full-time. I’ve done improv and performed at storytelling venues in Austin. My friend Talan of PitchATX (who was a nationally-ranked college speech competitor!) and I co-led a workshop back in September on brand storytelling that was a ton of fun.

I learned public speaking through trial and error; through practice, and through creating opportunities to present to a group. Public speaking is a skill just like anything else, and knowing how to practice—along with a few key tricks for memorization and non-verbal communication tactics—is the secret to success.

Have a speech or presentation coming up that you need to nail? I can help with that! Reach out and let’s work together to craft a story that gives you the confidence to land the sale, get the promotion, and leave the audience wanting more.

When to Use Humor in Writing

This weekend, I was in Los Angeles for a live show of a podcast I listen to regularly. The podcast, ominously titled We’ll See You in Hell, is a joint project by television writer and showrunner Patrick Walsh and stand-up comedian and writer Joe DeRosa. The two have earned a cult following and have released over 100 episodes (and spawned a short-lived ‘inspired by’ project of my own). Humor is front and center in both of their careers, and it’s also a vehicle for discussion on not-so-funny topics on their show, including #metoo-era Hollywood and present-day politics.

When it comes to writing and communication, are there rules for getting laughs? In her book The Byline Bible, Susan Shapiro advocates for humor in all writing. She advises to bring levity to everything you write: “I attempt to work wit into everything, whether it’s wedding toasts, service pieces, seminar introductions, or book subtitles, like my memoir Lighting Up: How I Stopped Smoking, Drinking, and Everything Else I Loved in Life Except Sex.”

Naturally, there are exceptions to the rule. Cracking jokes at a state funeral would likely go over like a lead balloon, and your boss may not appreciate a perfectly timed “that’s what she said” in a business meeting. Personally, I like to employ humor in my writing at every opportunity. I’ve found that people quickly forget facts and figures you throw at them, but will often remember lurid details from a personal story.

This phenomenon is also backed up by science: at the Alan Alda Center for Communicating Science, Christine O’Connell studies how storytelling can make data more memorable. When communicating technical information with many data points and scientific concepts, how do you get people to care, much less remember what you present? Knowing one’s audience and goals (and harnessing the power of a great story) makes for effective communication—and compelling science.

When do you bring the funny in communication? Early and often. Using empathy and getting personal helps to form a bond between the speaker and the audience (or the author and the reader) and creates a sense of intimacy and personalization. As I’ve learned from years of podcast fandom, vulnerability and humor disarm your audience and endear you to your listeners or readers. Telling personal stories (and being willing to laugh at yourself) actually help to establish credibility—and get the audience on your side.

So tell the joke. Use the story. It may be the only thing that people remember, so make sure they remember you.

Why I'm a Writer

“I believe one writes because one has to create a world in which one can live.” -Anaïs Nin

I started a blog in 2009 because I had to. That was how it felt at the time, anyway: I’d just seen the movie Julie and Julia, in which the main character blogs her way through Julia Childs’s Mastering the Art of French Cooking. Though complex recipes didn’t interest me in the slightest, writing for pleasure was something I hadn’t done in years, and my blog was born.

The blog was an escape from my job, where I never felt like I could truly be myself. My buttoned-up professional life left me feeling like a fraud: although I had a career that was good on paper, it never felt like a good fit, nor did it ever feel like a good use of my talents. For years, I faithfully adhered to the futile notion that if I just kept pretending hard enough, satisfaction with work would eventually follow.

When I made the decision to leave the corporate world and strike out on my own, it was partially out of necessity. Years of working in human resources taught me about resume bots and recruiting practices: if I wanted to find a job elsewhere as a copywriter or content manager, it was going to prove nigh on impossible if I’d never held a position with that specific title. So I decided to strike out on my own: to write on my terms, and work for the people I want to work for. Purpose-driven work is eclipsing pay as the number-one factor that people look for in an employer, and the exploding gig economy is a reflection of this phenomenon.

The truth is, everybody is a writer. We all express ourselves through writing every day: through text messages, e-mails, and Instagram captions. Writing is a skill that each of us can get better at through practice and through reading lots of different kinds of writing. Reading, thinking, learning, and writing are all part of a continual process that we all participate in on some level, and it’s a skill that everyone can improve upon.

I’m a writer because it’s who I am. I write because I have to; not to fulfill any external expectation or because someone told me to. And that’s how I know I may have found my calling.

How to Write a Killer Bio

When I talk with people about ways they can strengthen their own writing, one of the things I’m asked the most is how to write a great bio. How do you write about yourself in a way that’s personal (but not TOO personal), sings your praises (but isn’t braggy or pretentious), and effectively sells your story and experience (without seeming sales-y)?

I shared my thoughts on bios with Amy V. Cooper, photographer and owner of Trove Agency, on her blog last month. Everyone who contributed agreed that the ideal bio is both personal and accessible: it tells a story and compels the reader to want to learn more or take further action. But how do we get there? How do we elicit just the right feelings in our reader, and what specific information do we include to achieve that objective in one paragraph of text?

This past weekend, I attended the Creatives Meet Business Experience, a three-day annual conference in Austin that connects creative entrepreneurs with the skills they need to thrive, both artistically and professionally. Ghostwriter Jess Hagemann of Cider Spoon Stories led a session on architecting the perfect bio, in which she created a 150-word narrative with three essential attributes, or her ‘three Es’: educational (we learn about the subject of the bio we’re reading), entertaining (not necessarily ‘laugh out loud’ funny, but compelling), and elicits a response (a call to action for the reader).

In her session, Hagemann explored the concept of personas (the ‘who/what/where/when/why’) and cornerstones (what drives you, or your larger “why”) using Eminem as her biographical subject. The rapper’s three distinct personas (Eminem, Slim Shady and Marshall Bruce Mathers III) allow him to explore a wide range of themes, tones, and subject matter in his lyrics, and he employs each of these personas in his work.

There is also the question of first-person versus third-person perspective for a bio: should the subject be ‘I’, or ‘s/he/they’? It all depends: the purpose of the bio, or the audience who will be reading it, should determine which point of view is employed. As an example, my own LinkedIn bio is written in first person because I want the reader to feel as though I’m speaking directly to them on my page to help establish a connection. When I submit a bio to publications or any outlet outside of my own domain, it’s written in third person.

My answer for how to write a truly memorable bio? It’s that maddening cliché again: it all depends. For any bio you write, consider these three key elements:

Your audience. Who will be reading it? Is it on your own website, your employer’s website, materials for a talk you’re giving, or a quick, punchy elevator pitch on what you do? If content is king, then context is everything.

Your story. Think of a bio as a narrative: you’re guiding the reader through a short story of your background, experiences, and beliefs to invite them to learn more about who you are and what you do. Set stakes: give people a compelling reason

Your end game. What would you like to see happen after someone reads your bio? Do you want a sale? Attendance for a talk you’re giving at a conference? A click on your website? Think of your bio as an opener; it should be the start of a conversation with your reader.

In his Creatives Meet Business session, Brian Massey of Conversion Sciences implored us to not write our own copy because we’re simply too close to our own story to be able to see it clearly. When we break this rule (as everyone inevitably does), we must think like editors and copywriters ourselves.

(And if you don’t feel like editing and copywriting yourself, let me know.)

image is Amanda Palmer’s bio in her memoir, The Art of Asking

What I Learned From Collaborating With an Artist

As a writer, words are my medium. I’m comfortable reaching into my arsenal of language tools and personal experiences to paint a picture of emotions for my reader. Art is something that has always confounded me, though: with abysmally poor depth perception and zero aptitude for illustration, I'll forever be in awe of anyone who can render an idea visually in any capacity, much less create a masterpiece.

So when I approached Austin-based illustrator Corey Carbo earlier this summer about a potential collaboration, I was honestly quite nervous about the reaction I’d get. Though I admired Corey’s work and she was my first choice to illustrate this idea I’d had rattling around in my head for awhile, I didn’t know the “right” way to present my proposal: is there a checklist or a specific protocol when asking to collaborate with another creative? I certainly didn’t have one.

The idea for a not-so-judgmental map of Barton Springs came to me on one of my many visits to the Austin recreational hotspot, where summertime seems to last all year long. I wanted to somehow capture the different groups of people one encounters at Barton Springs, calling out various archetypes and personas in a fun, playful way. Corey’s style and aesthetic was the perfect fit for what I’d envisioned, and, despite what my inner cynic kept telling me she would say, she was into the project, and we set out to make the idea a reality.

In working over the course of several weeks to bring this project to life, I learned a lot about collaboration and how to effectively combine talents to create something that all parties involved can feel good about. In retrospect, there were three core principles that guided our process and helped us manage expectations along the way:

Vulnerability. Coming at a project from an authentic, vulnerable place is essential to any creative venture, particularly when working together for the first time. Though Corey and I had met before, we’d never worked together, nor had we spent any amount of time just hanging out. Choosing a collaborative partner you trust and can be yourself around is crucial to creating an end product that you can believe in.

Accountability. Corey and I have different work styles and schedules, so keeping each other informed and updated every step along the way was crucial to seeing this project through to completion. We mapped out a schedule of activities and deadlines, kept each other updated on progress and ideas, and gave each other the necessary time and space we each needed to do our thing.

Compromise. A true collaboration should reflect the inputs of all parties involved. Corey and I are two creative individuals who joined up to make something, so it stands to reason that it should reflect both of our thoughts, ideas, and personalities. While she was responsible for illustration and I did the copy, we each shared ideas and gave feedback on both aspects of the project. As this was a passion project for both of us, the creative freedom (and lack of any external pressure) helped us compromise and marry our two separate visions to create the final version together.

I recently read something powerful that a friend and fellow writer posted on social media: the crux of the message was that if you like someone’s work, you should absolutely tell them, tell others, and never shut up about it. This is how great work gets out into the world, and it’s what fuels talented people to create meaningful work that resonates with people. I had been a fan of Corey’s work, and in telling her that, she shared that the feeling was mutual, and a collaboration was born.

The main thing I've learned from working with an artist is to tell others when you like their work. Great things happen when we're encouraged and empowered to become the best version of themselves, and telling someone you like their work can open doors to amazing collaborations and lasting friendships. You are never too experienced or too old to learn something new from someone you admire.

And you’re never too cool to be a fan of someone’s work.